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Sunday, February 20, 2022

A rising tide for triathlon? | Features | Insight | Sportcal

Renouf says: "On one hand, triathlon has grown hugely. In the past 20 years it's been one of the fastest growing sports, certainly from a participation perspective. However, it's highly undercommercialised. It's surprising for most people who work in the industry, and folks who come in, when I mention the numbers, and they're like, 'wow, how is this not bigger?'

https://www.sportcal.com/Insight/Features/136067 

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